how can we connect people to transit lines in order to make commuting to work more efficient?
is an electric vehicle rental system with charging stations located near popular transit stops and within communities. With the accessible pricing model, users only pay for the time of their trip (instead of a flat rate or subscription). The small, two-passenger vehicles give commuters control over their travel times, skipping long transfer waits and lengthy transit routes.
Skip was sponsored by Fiat Chrysler Automobiles' challenge to Design for America teams: how can we support shared mobility to develop more sustainable cities and increase economic opportunity? Given our proximity to Chicago, our Northwestern team chose to focus on improving transportation for urban commuters.
As team lead, I was the main contact for FCA and DFA National through bi-weekly calls. Internally, I planned our overall project timeline and facilitated team meetings several times a week. In additon to my leadership role, I conducted user research, prototyped and tested final concepts, and created all project visuals (presentations, sketches, and renderings).
transportation in chicago
While the existing public transportation systems are quick and convenient for parts of the city, lack of transportation and resulting socio-economic limitations disproportionately affect low-income and transit desert communities. As illustrated in the map above, low-income neighborhoods are generally located far from major job centers in Cook County. In these areas, commuting on public transportation might take upwards of a couple hours, but faster options like driving or ride-sharing are not affordable. With Skip, we hope to supplement existing infrastructure to streamline the journey of commuters and directly service transit desert communities.
skip: affordable, personal transportation
We tested the user experience of traveling via scooter, bus, walking and driving along the same route and found that moving at the speed of traffic in a personal vehicle was the fastest. While a scooter is a good solution in terms of speed, cost, and energy efficiency, it is too cold to ride in Chicago winter.